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Avoiding The Accessibility Overlay Trap: Real Solutions for ADA-Compliant Multifamily Websites

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the critical importance of building an inclusive digital experience for everyone and break down how properly implementing the latest Web Content Accessibility Guidelines (WCAG) across websites and related digital services can ensure compliance and create a seamless experience for all users, including those with disabilities.

In this episode, Kerry and Jimmy dive into the pitfalls of using accessibility overlay widgets as a quick-fix solution, explaining how these tools often fail to address the core coding issues that make navigation challenging for assistive technologies like screen readers. They discuss how overlays have been cited as inadequate for ADA compliance in recent lawsuits, with users arguing that overlays create a false sense of accessibility without genuinely meeting their needs.

Kerry and Jimmy’s Words of Wisdom: “Accessibility is essential in multifamily housing, especially given its connection to the Fair Housing Act. Property websites are the primary digital gateway for prospective and current residents to access information, apply for housing, and obtain services. Just as multifamily operators prioritize accessibility in their physical buildings, they should ensure equal access to their digital assets, enabling all users to engage fully, regardless of physical abilities.

Resources: Sparking Global Change Through Making Digital Services Accessible

About The Hosts

Kerry W. Kirby

Kerry W. Kirby

Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.

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James W. Lancaster

Jimmy Lancaster

Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.

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