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Beyond The Overlay: Achieving True Website Accessibility in Multifamily Housing

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the hot-button topic recently highlighted in a MultifamilyBiz.com article: the multifamily housing industry’s growing reliance on ADA accessibility overlays and the potential risks they pose. This episode unpacks why these quick-fix solutions are becoming increasing litigation targets — and why they often fall short of delivering true accessibility.

In this episode, Kerry and Jimmy provide an in-depth analysis of the article’s key points, discussing how accessibility overlays frequently fail to meet the Web Content Accessibility Guidelines (WCAG) and may leave multifamily operators exposed to compliance risks. They’ll explore the pitfalls of relying on automated overlays versus implementing comprehensive accessibility solutions that ensure inclusivity for all users, including those with disabilities.

Kerry and Jimmy’s Words of Wisdom: " Accessibility overlays have proven to be a liability, not a solution. True accessibility starts with understanding and addressing the needs of all users — not just a failed attempt at checking a compliance box. Multifamily operators have a responsibility to create digital spaces that are inclusive, user-friendly, and legally compliant. It’s time to move beyond shortcuts and invest in lasting, meaningful accessibility improvements that benefit everyone."

Resources: Multifamily Housing Industry's Overreliance on Website Accessibility Widgets

#Multifamily #WCAG #Proptech

About The Hosts

Kerry W. Kirby

Kerry W. Kirby

Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.

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Jimmy Lancaster

Jimmy Lancaster

Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.

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