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Listen and learn from two techies with nothing to lose.

Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.

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End of an Era: Why Old-School Sales No Longer Work in Multifamily

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss why the traditional sales playbook no longer works and what vendors must do to succeed in the modern multifamily landscape, as the days when aggressive sales pitches, cold calls, and generic product demos are long gone.

In this episode, Kerry and Jimmy unpack how multifamily operators now demand proof of concept, seamless integrations, and consultative selling approaches as their evaluation and adoption of technology have dramatically changed. The duo dives into how property managers are more data-driven, skeptical of inflated promises, and expect vendors to act as strategic partners rather than just sellers.

Kerry and Jimmy’s Words of Wisdom: "The days of pushing products with cold calls and canned pitches are over. Multifamily operators aren’t just buying software, they’re investing in solutions that solve real problems and drive measurable impact. They expect vendors to understand their challenges, speak their language, and provide data-backed proof that a solution will enhance efficiency. If you’re not positioning yourself as a strategic partner, you lose deals before the conversation starts."

Resources: Reinvent Operational Performance to Reduce Costs

#Multifamily #Proptech #Sales

About The Hosts

Kerry W. Kirby

Kerry W. Kirby

Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.

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Jimmy Lancaster

Jimmy Lancaster

Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.

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