Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, and drive real influence in the marketplace.
In this episode, Kerry and Jimmy examine the interplay between brand image and messaging and how shifting consumer expectations and digital transformation are reshaping the way we communicate our messages and not focus solely on branding. The duo discusses the role of authenticity in marketing, the impact of short, consistent call-to-action pieces, and how to leverage multiple channels to expand reach.
Kerry and Jimmy’s Words of Wisdom: "A strong brand may capture attention, but the message—delivered authentically and consistently across multiple channels—truly drives engagement and influence. In today’s evolving digital landscape, it’s no longer just about visibility; it’s about crafting meaningful connections through consistent messaging, impactful calls to action, and leveraging multiple platforms to reach your target audience."
Resources: Maximize Occupancy with a Microtargeted Marketing Strategy
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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