Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the nuances of selling technology to property management companies, ownership groups, and real estate investors who are exploring the need for clear value propositions, proof of ROI, and the ability to align products with operations for achieving efficiency and scalability.
In this episode, Kerry and Jimmy examine insights they have learned from industry leaders. These insights uncover the critical roadblocks facing Proptech vendors, such as overcoming resistance to change and integrating solutions into legacy systems. They discuss the importance of education, trust-building, and strategic partnerships in driving adoption and the need to ditch old-school sales tactics that alienate potential buyers of your products.
Kerry and Jimmy’s Words of Wisdom: "Breaking into the multifamily housing industry with a Proptech solution isn't just about having the best product, it's about understanding the complex decision-making processes and proving your value at every step. Success requires a deep knowledge of the industry and a commitment to showing measurable results that align with operators' goals of efficiency, scalability, and resident satisfaction."
Resources: Market, Lease, and Retain Inside a Single Platform
#Multifamily #Proptech #Marketing
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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