Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how rising renter expectations drive a fundamental transformation in multifamily websites. No longer just digital brochures, today’s apartment websites must function as dynamic, full-service engagement platforms—capable of delivering a seamless, intuitive, and highly personalized experience at every touchpoint.
In this episode, Kerry and Jimmy explore the key technologies reshaping the digital landscape, from AI-driven chatbots and automated leasing assistants to hyper-personalized content and interactive virtual tours. They discuss how modern renters demand instant access to pricing, availability, and real-time communication and why multifamily operators must leverage automation, data intelligence, and frictionless workflows to stay competitive.
Kerry and Jimmy’s Words of Wisdom: "Multifamily websites are no longer just digital storefronts; they are the front lines of the leasing experience, shaping a prospect’s perception of a community before they ever set foot on the property. Today’s renters expect more than static images and basic floor plans; they demand instant answers, seamless interactions, and a personalized journey that mirrors the convenience of modern e-commerce. From AI-driven chatbots and real-time pricing updates to self-guided tours and frictionless online leasing, every digital touchpoint must be optimized to engage, convert, and close leases."
Resources: Automate Your Marketing Without Scaling Headcount
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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