Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they talk all things social media, and how property managers can monetize these platforms with a mix of content that not only markets vacant apartment units, but create validation inside the decision making process for today’s renters.
In this episode, Kerry and Jimmy discuss what types of content should be posted at the property level, and how to elevate search positioning through keeping social media channels active with flowing with fresh content. The podcast delves into how artificial intelligence and automation can be leveraged to market upcoming inventory, while eliminating human intervention.
Kerry and Jimmy’s Words of Wisdom: “Social media is a three headed monster – it can build SEO, make your community look alive, and market your vacant units - if you use the right tools. Leveraging AI to take daily deep dives into vacant and on-notice apartment units, not only creates optimal marketing content, but exposes hidden revenue.”
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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